Sqills - Maximise profits with strategic revenue management

Strategic revenue management tools from Sqills enable transport operators and managers to maximise revenues by making optimal use of forecast demand.

Across the globe, sustained cost pressure has forced transport operators to find ways to reduce overhead, and increase revenues.

Consumers increasingly demand seamless, multimodal and flexible travel. The captive customer base public transport operators once enjoyed is no longer there. Markets are slowly opening due to air, rail or bus substitution, new entrants, and new regulation by the European Commission to facilitate pan European rail journey planning and ticketing.

Inevitably, liberalisation, standardisation and increased transparency will increase competition across international public transport operators. Profitability across the value chain will become even more important and challenging as business models for short-haul, long-haul, point to point, transfers, national and international operations impose different dynamics on the transportation business.

Revenue management

Profitability can be increased by earning more from existing bookings and reservations, but how can operators increase prices offered to better capture consumers' 'willingness to pay'? And how can they control the ever-increasing amount of key metrics and related decisions in order to maximise profitability in a complex and increasingly competitive public transport network?

To do so, Sqills equips revenue managers with the appropriate tools to manage their responsibilities; tools that have been in place at airlines and hotels for some time and are crucial to their existence.

It is becoming increasingly impossible to master the required data for revenue optimisation on reserved public transport routes by spreadsheet management or, worse, gut feeling. Revenue managers need data and simulation tools to enable them to better manage their medium and long-haul operations and their transfer network's profitability.

Revenue management tools are designed to enable revenue managers to maximise revenues by making optimal use of forecast demand.

A willingness to change

Innovation in the public transport industry is typically hampered by fear of change, the unknown, and an unwillingness to let go. However, in the absence of good tooling, scenario analysis, and capacity and price-steering mechanisms, operators should fear the present rather than the future.

The industry is losing revenues during the current economic crisis and under these circumstances, change is usually managed from the top down. C-level decision-makers need to buy into the concept of revenue management, differentiated prices, and new rules and conditions; in other words, the entire framework needed to make revenue management work. Airlines and hotels have done so since the 1990s and increasingly public transport organisations are following suit.

Hence, to secure a successful revenue management strategy, C-level executives need to drive change throughout the organisation.

Sqills S3 Revenue Management solutions

Sqills has developed S3 Revenue Management solutions for airlines, rail and bus operators, hotels and exhibition centres, and has gained extensive revenue management knowledge across multiple industries. Each revenue management solution is built specifically for an industry, meeting exact business needs, models, logic and terminology.

The experts at Sqills support their customers by implementing and configuring the revenue management solution, training and hands-on support of the revenue managers.

Learn more about Sqills' revenue management capabilities at the Terrapinn Rail Revenue conference from 13-14 November 2013 at the Hilton Hotel in Amsterdam.

The advantages off-the-shelf S3 Revenue Management solutions

Proven technology, short time-to-market, increased customer satisfaction and low cost - S3 revenue management solutions offer all these things, and more.

A company may be unique or typical in its market, but not in the entire industry. Why not make use of the gained experience and successes in other markets instead of reinventing the wheel? The S3 Revenue Management software suite can be up and running within a few months.

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